The actor and comedian stars in a new commercial for the restaurant chain to promote its new "Buy One, Get One Wing" deal
Life is cheaper by the dozen for Nick Cannon.
In the ad, Cannon pokes fun at his role as a father of 12, joking that the BOGO promotion will help him feed the many mouths in his large family.
Cannon shares twins Moroccan and Monroe with ex-wife Mariah Carey; sons Golden Sagon and Rise Messiah Cannon and daughter Powerful Queen with Brittany Bell; twins Zion Mixolydian and Zillion Heir and daughter Beautiful Zeppelin with Abby De La Rosa; son Legendary Love with Bre Tiesi; and daughter Onyx Ice Cole with LaNisha Cole.
He is also father to two children with Alyssa Scott — son Zen, who died at five months old in December 2021 after being diagnosed with brain cancer, and daughter Halo Marie Cannon, who was born in December 2022.
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In the commercial, Cannon first speaks about his role as a dad to many kids. "Sports, friends, fun — as a father of 12, I ain't got time for none of the s---," he jokes.
"But as a super patient father who never gets upset, I'm always looking out for a good deal," Cannon continues, before detailing the new promo from Buffalo Wild Wings, which offers BOGO 50% off traditional wings on Tuesdays and BOGO free boneless wings on Thursdays.
Highlighting that the deal, which is available for dine-in, delivery or takeout, is a "win for everyone," Cannon notes that it's perfect for "super dads" and "wing enthusiasts," as well as "actors turned hosts who just so happen to be hip hop icons."
"Even people with 12 f------ kids," he adds, as a basketball crashes through one of his windows.
Speaking exclusively with PEOPLE about his partnership with Buffalo Wild Wings, Cannons says that working on the ad with the brand was "a lot of fun."
"I thought this was just a great opportunity, being an actual fan, but then also, as a father of 12, I know the importance of a good deal," he says. "I have a lot of mouths to feed, so buy one, get one wing deals on Tuesdays and Thursdays works perfect for me."
"It was also this idea of just being able to have a satirical approach about my own life and then being able to just have fun with situations, but rooted in really a good deal. You know what I mean?" Cannon adds. "Something that anybody can relate to."
When asked if it was easy for him to poke fun at himself and his role as a dad to 12 in the commercial, Cannon admits there was no hesitation.
"That's who I am, that's who I've been my entire life. My entire career is always just not taking myself seriously," he says. "Nowadays, we're in a time when people got to lighten up a little bit and not take everything so seriously. ... If you can't laugh at yourself, then you won't be able to laugh at anything, and self-deprecating humor has always been my forte."
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