Pamela Anderson and Her Sons Dress Up in Diamonds and Reflect on Their Bond for Gorgeous Pandora Campaign

For the campaign imagery, Anderson’s sons, Brandon and Dylan picked out pieces from Pandora's lab-grown diamond collections that reminded them of their mom

Pamela Anderson and her sons have a bond that can’t be broken.

Equally as everlasting are Pandora’s lab-grown diamonds, which the trio wore for the brand’s Be Love campaign. In their image, which now lines the walls of Pandora's stores, the actress and author plus her two sons, Brandon Thomas Lee and Dylan Jagger Lee, cozy up while showing off their shimmering pieces.

In the campaign, Brandon wears the Pandora Nova Lab-Grown Diamond Pendant Necklace and Dylan wears the Pandora Era Lab-Grown Diamond Pendant Necklace.

While on set for the campaign photoshoot, which took place in May 2023, Dylan and Brandon were asked which Pandora pieces were most like their mom. Brandon, 27, answered, "My necklace, just because it's very delicate and elegant, but it still feels very impactful… and close to my heart." 

"[This] stack of diamonds because it grows in meaning over time and gets better and better as it goes,” Dylan, 26, replied, referring to his rings.

Anderson then counted three diamonds that she felt represented her family, saying, “You, me and Brandon.”

In the campaign, Anderson wore several Pandora pieces, including the Infinite Lab-grown Diamond Bangle 0.25 carat tw 14k White Gold and 14k Gold as well as the Infinite Lab-grown Diamond Ring 2.00 carat tw 14k Gold, 1.00 carat tw 14k Gold and 1.00 carat tw 14k White Gold.

Brandon and Dylan also showcased more pieces, such as the Infinite Lab-grown Diamond Bangles in 0.25 carat tw 14k Gold and 14k White Gold and several rings, among them, the Infinite Lab-grown Diamond Double Facing Ring 0.50 carat tw 14k Gold, Infinite Lab-grown Diamond Ring 2.00 carat tw 14k White Gold, Infinite Lab-grown Diamond Ring 1.00 carat tw 14k White Gold and Infinite Lab-grown Diamond Ring 0.25 carat tw 14k Gold.

Related: Pamela Anderson Makes Stylish Showing at Pandora Diamonds NYFW Event with Her Sons (Exclusive)

The icon first teamed up with Pandora in August 2023 to introduce three new lab-Grown diamond collections — Pandora Nova, Pandora Era and Pandora Talisman.

The campaign also featured Vogue creative director-at-large Grace Coddington, model Precious Lee, American sign language interpreter, performer Justina Miles and more creators and introduced new rings, bracelets and pendants — the latter an “elevated take” on the Danish brand’s popular charms, according to a press release at the time.

In a continued effort by the brand to make diamonds accessible, the pieces in the collection range from $290 to $4,450.

Pandora's Be Love campaign kicked off in January 2024 with a star-studded commercial featuring Chloe Bailey, Halle Bailey and Selma Blair. The campaign introduced Pandora’s Be Love platform, which according to a press release, is aimed at “celebrating the transformative power of love.”

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On Monday, May 6, Anderson made her Met Gala debut in a stunning chiffon gown by Oscar de la Renta, which she complemented with dazzling Pandora gems. Her jewelry, which featured pink and white diamonds, contained nearly 200 carats of lab-grown diamonds (it also marked Pandora’s debut of pink diamonds).

In a behind-the-scenes video shared with PEOPLE, Anderson initially has three diamond necklaces around her neck before the Pandora team switches things up by draping two strands of diamonds over her shoulder for a chic, unexpected twist.

Anderson's partnership with Pandora is tied to her passion for sustainability; the brand's collection of lab-grown diamonds showcase its commitment to reducing their carbon footprint.

“I'm in a very freeing space right now where I have the opportunity to enjoy beauty and fashion on my own terms in pieces created with Pandora especially for me,” Anderson said via a press release shared with PEOPLE. “There is always an allure in finding new ways to approach style while reducing harm to our environment - to be adorned in diamonds is opulent, and for these diamonds to be produced sustainably, it is innovative and exciting, so I get the best of both worlds.”

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