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Shoppers lose it over period undies: 'Comfiest thing I've ever worn'

AWWA is a female-owned brand that's focused on making sustainable and inclusive period products. Founded by New Zealand friends Michelle and Kylie, who were determined to create a more empowering and sustainable way of dealing with periods, AWWA's name is derived from the Māori word "awa" meaning river or flow.

All of AWWA's period and incontinence underpants are made from natural, organic or recycled fabrics, and are designed to remove the hassle, waste and disruption from your period day. Each pair is super absorbent, moisture-wicking, anti-microbial and leak resistant, helping to keep you dry all day long.

Model in AWWA period underwear
AWWA is a female-owned brand from New Zealand that is focused on making sustainable and inclusive period products. Photo: AWWA

In the past 12 months, sales of AWWA's products have saved 6.7 million single-use period products going to landfill, and 5% of all profits go towards ending period poverty in New Zealand.

Plus, right now you can get 15% off your first order with the code AWWA15 at checkout.


Here are some of AWWA's best-loved products:

Lush Period Cheek

This premium range is made from Tencel Modal, which is a super soft, sustainable fabric. Mid-rise with a cheeky cut, they're designed for moderate flow. They come in sizes XS to 4XL, and are available in a range of colours. A matching bra is also available.

"Super comfortable and cute, with decent level of absorption," wrote one happy customer.

Model in AWWA period underwear
Lush Period Cheeky undies. Photo: AWWA

Organic Cotton Period Thong

This thong isn't just a panty liner alternative, it's for moderate flow absorbency. The g-string style is made from super soft cotton, the slim gusset feels just like ordinary underwear and it comes in ruby and green.

"Really comfortable to wear as everyday knickers, especially if the day is going to make things sweaty. I'm buying more so I can wear them all the time. And they look GREAT!! Nice tummy control and picture perfect tush frame," reads one five-star review of this item.

Model in AWWA period underwear
Organic Cotton Period Thong. Photo: AWWA

Tencel Period Boxer Brief

These boxer-style shorts are made from a silky soft fabric, are ideal for moderate flow days and come in sizes 3XS to 6XL.

"Most comfy undies ever! Good absorption and I love wearing them even when I'm not on my period," wrote one customer wrote of these boxer briefs, while others have described them as "really comfortable and soft" and the "comfiest thing I've ever worn".

Model in AWWA period underwear
Tencel Period Boxer Brief. Photo: AWWA

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