Swifties, the Beyhive, and Usher-heads unite.
CBS announced that Sunday’s Super Bowl was the most watched telecast in history, as an average of 123.4 viewers tuned in to see the Kansas City Chiefs vanquish the San Francisco 49ers across all platforms. That’s up almost 10 million viewers from last year’s Super Bowl, which had also broken the record with 115.1 million viewers.
If that’s not enough, 202.4 million viewers watched some or all of the Super Bowl across networks, according to data from Nielsen Fast National and Adobe Analytics. The game was available on CBS Television Network, Paramount+, Nickelodeon, Univision, and CBS Sports, plus Univision and NFL digital properties like NFL+.
Here’s the kicker: 120 million viewers tuned into the game on CBS, which represents the largest audience ever for a single network. The game was also the most-streamed Super Bowl in history.
Super Bowl LVIII in Las Vegas ultimately ended in overtime with the Chiefs defeating the 49ers 25 to 22, marking the team’s third victory in five years. Usher headlined the event’s starry halftime show, which also included guest performances from Alicia Keys, Lil Jon, Ludacris, and H.E.R.
Elsewhere in the evening’s events, Beyoncé announced new music via a Verizon commercial, Wicked Part One and Deadpool & Wolverine debuted their first trailers, and Taylor Swift made sporadic appearances in the audience of the game, marking the conclusion of her widely publicized season supporting boyfriend Travis Kelce on the Chiefs.
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