It's been a long time coming for British athleisure brand Sweaty Betty, who recently opened its first flagship store at ION Orchard, Singapore.
Founded in Notting Hill, London, in 1998 by Tamara and Simon Hill-Norton, the company’s activewear combines body-sculpting technology with a fashion-forward aesthetic. Sweaty Betty was Tamara’s personal calling, inspired by the things she loves most – fitness, adventure and fashion.
In an interview with Yahoo Life SEA, the reason why the company chose to open in Singapore was the demand. "We had so much inbound demand from the Singapore community and Singapore 'Betties', as we call them our customers – that was really organic. People were coming to our website digitally, looking for the brand and I think a lot of customers have heard about us as we opened stores in Hong Kong, nearby. That was really number one, listening to the customers and realising that there was just organic demand for Sweaty Betty in Singapore, which is incredibly exciting.” says Julia Straus, CEO of Sweaty Betty.
Fans will be able to shop Sweaty Betty’s entire multi-sport activewear and lifestyle range, including its famous bum-sculpting leggings and sports luxe pieces, representing categories such as Run, Yoga, Workout and Swim, along with workout kits and accessories.
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Shop Sweaty Betty's bestseller items:
1. Stamina Longline Workout Bra
2. Power High-Waisted 7/8 Gym Leggings
3. All Day Gym Leggings
4. Stamina Longline Workout Bra
5. Everyday Vest
Sweaty Betty Singapore
#03-01, 2 Orchard Turn, ION Orchard, 238801
Opening Hours: Monday to Sunday, 10am - 10pm