Last week, Goodell said "it's great to have" Swift be "a part of" the league
Swift, 34, was spotted chatting with NFL commissioner Roger Goodell inside her suite at Allegiant Stadium in Las Vegas just before kickoff between the Kansas City Chiefs and San Francisco 49ers.
The beloved singer-songwriter appeared to be deep in conversation with Goodell, 64, as they shared a conversation before Swift's boyfriend, Travis Kelce, took the field for the big game.
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Taylor Swift and Roger Goodell have a chat before kickoff. pic.twitter.com/6Z3lfxIGFn
— NFL on CBS 🏈 (@NFLonCBS) February 11, 2024
The meeting between Goodell and Swift comes just under a week after the commissioner praised her impact on the league.
“I think it's great to have her a part of it,” he added. “It creates a buzz, it creates another group of young fans — particularly young women — that are interested in seeing, ‘Why is she going to this game? Why is she interested in this game?’ "
“Besides Travis, she is a football fan, and I think that's great for us," he continued.
Goodell also noted that more people are tuning in because of the “great competition” among teams this year. He said 70% of NFL games have “been within one score in the fourth quarter.”
Nonetheless, he said he can’t deny that the “Taylor Swift Effect” has boosted ratings.
“Having the ‘Taylor Swift Effect’ is also positive,” Goodell admitted. “Both Travis and Taylor are wonderful young people and they seem very happy."
He added of the "Style" singer, "She knows great entertainment, and that's why she loves NFL football.”
Goodell added that he sees where fans’ passion for Swift comes from, having attended two of the pop superstar’s Eras Tour shows with his daughters and wife.
“She is a remarkable performer; she knows great entertainment,” he said. “She‘s the best of the best, so having her come to NFL games, having her part of that, is nothing but a positive.”
When asked about rumors that Swift’s involvement at the games are “scripted,” Goodell laughed it off and denied anything was set up.
“There's no way that I could have scripted that one,” he said.
The Kansas City Chiefs and the San Francisco 49ers face off in Super Bowl LVIII, airing on CBS on Feb. 11.
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