The Traitors standout star Harry Clark won the £95,150 in the nail-biting final but he could earn up to £1m in the next few years by developing his brand, according to a PR expert.
Entertainment and TV expert for Press Box PR, Lynn Carratt, predicted that Harry and his famous girlfriend Anna Maynard could land huge deals together including TV work.
She told Yahoo: "He is a young, cheeky chappy and I believe he could earn £1m in the next few years if he continues to develop his brand. It's worth noting that he already has a foothold in the world of celebrity, he is dating Anna Maynard who is singer Connor Mayard’s sister and herself a CBBC presenter and an influencer herself."
Harry went up against Jaz and Mollie in the final of The Traitors that had the nation gripped. Loyal Mollie stood by her friend Harry right up until the end, even when Jaz challenged him as a traitor by calling a final banishment. Viewers at home watched with their jaws open as crying Mollie stormed off when friend Harry betrayed her in The Traitors final. It was one of the most gripping moments of reality TV this year so far.
The PR expert predicted it is Harry's military training and background as a British Army Engineer that stood him in good stead for winning the reality series. Entertainment expert Ms Carratt explained: "Harry played an exceptional game from the beginning, and I always knew he would win the Traitors, I believe is military training placed a key part in helping him."
Harry and his girlfriend could get TV deals
The Traitors has been a huge talking point since it started on 2 January and has been hailed as a "great platform" for Harry to build a career in TV. The PR and entertainment guru suggested Harry and his girlfriend could become a new up-and-coming couple in the TV world.
Harry has been going steady with his CBBC presenter girlfriend Anna, who presents singing competition Got What it Takes, for about two years. With two famous brothers, Anna is no stranger to fame. She is the sister of singer Conor Maynard and I'm A Celebrity contestant Jack Maynard but Jack was only in I'm A Celebrity for three days before he was forced to quit over historic tweets.
Harry and Anna's love story has played out on Instagram but they could take their romance to a new level on TV, according to a PR expert. Ms Carratt explained: "Despite the show's high ratings, Traitors fever gripping the nation, it is intriguing that it hasn't translated into more social media followers for each of the finalists.
"Harry have won the show but he only has 41,000 followers on TikTok and 112,000 followers on Instagram, although that quite a decent following to many people, but say if he had won Love Island for example he would have gained around half a million to 1,000,000 followers.
"Traitors is a show is based on skill, and success depends on how the game is played. Despite the high viewership, the emphasis is not on any particular individual due to the large cast. Participants are only become more prolific as individual personalities and get more air time in the final couple of weeks.
"Look it’s a great platform for Harry and he and his girlfriend could do deals and TV shows together as they are a talented and attractive young couple. But when reality stars come off TV shows many want to cross over into the world of TV, they had the experience of it now and they want more."
What will The Traitor finalists do next?
With Harry's potential for stardom, how with his fellow finalists Jaz and Mollie fare in the media world? Dan Walker has joined many The Traitors fans in calling for Jaz to have his own detective show because of his skills at being able to work out who the traitors were.
Ms Carratt said now is the time for the three finalists to really focus on what they would like out of their futures in terms of a career.
The PR explained: "Going from reality show to reality show isn’t the answer (well unless you’re Sam Thompson) Harry, Jaz, and Mollie should sit down and focus on what they want to do next to build their career. They got a platform now and can build on the TV exposure they have received, but it has to be right and sustainable for them because chasing the fame and money isn’t something that lasts forever."
Watch The Traitors star Harry respond to Mollie romance rumours