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'There's a reason makeup artists use it': This cult-fave French moisturizer is the lowest price we've seen all year

Want to know the not-so-secret secret to glowing skin and flawless makeup? It's French beauty staple Embryolisse Lait-Crème Concentré, fans say. Since it first hit the market in 1950, French women — and now people around the world — swear it's the key to graceful aging. In even better news, the 2.54 fl oz size is just $23 during Amazon's Big Spring Sale (down from $29) — a price we haven't seen since 2023. There's also a 1.01 fl oz size, for $17.

Formulated with shea butter, aloe vera, beeswax and soy protein, this soothing moisturizer is beloved by models and makeup artists alike.

$29 at Amazon

Why is it a good deal?

Normally priced at $29, the beloved beauty staple can be yours for 20% off. Plus, it's not just a moisturizer. The Embryolisse Lait-Crème Concentré can be used in four other skin-boosting ways: as a makeup primer, hydrating face mask, makeup remover and healing body lotion. A five-in-one product for $23? Sold!

Why do I need this?

"Lait" is the French word for milk, and that description makes total sense. The paraben-free cream has the consistency of a milky face cream — thin, white and liquidy, but thick enough that it feels luxurious. It contains moisturizing shea butter, soothing aloe vera, moisturizing soy proteins and protective beeswax that aim to give you a more hydrated, soft, smooth complexion.

The Embryolisse moisturizer is one of the most versatile products out there. Obviously, you can use it as a face cream and body moisturizer day and night. Just apply a small amount after your skin-care routine for a hydrated, dewy, plump look. And if you're using it as a hydrating face mask, apply a thick layer after your evening skin care and leave it on overnight.

When it comes to using the cream as a makeup primer, think of it more like a moisturizer-primer combo. Apply a small amount after your morning skin-care routine to help your makeup go on evenly and last all day long. If you're using it to remove your makeup at the end of the day, think of it like a cold cream. Apply a thick layer and massage it into your face. Then, wipe it off with a gentle washcloth or cotton round and follow with your normal skin-care routine. Is there anything this versatile moisturizer can’t do?

tube of embryolisse moisturizer on a green background.
Over 20,000 Amazon shoppers love this Embryolisse moisturizer so much, they gave it a perfect five-star rating. (Amazon)

What reviewers say

More than 20,000 Amazon shoppers are five-star fans, and as a number of them point out, pros love this stuff too: "There is a reason makeup artists use this in their clients," said one.

"As a 50-year-old woman that loves wearing makeup but her makeup always looks cakey and you can see all my fine lines and wrinkles, I have never found a product that works as fantastic as this," wrote one happy Amazon shopper. "I use it as a primer before my foundation and the problem has been solved. Where has this product been all my life?"

One 61-year-old reviewer said this: "When I applied just a little of this to my hand to test the texture, it immediately made the skin feel super-hydrated. About half a minute after I applied it to my face, I did feel a very slight tingle that wasn't irritating and didn't last longer than about five minutes. My skin felt hydrated and more supple than before I applied the cream."

"Before using this product, my skin was very reactive and prone to breakouts and weird dry patches," said another fan. "I simplified my routine ... I think any product that reduces the overall number of products you need to buy and use is a winner. Oh, I no longer wear any face makeup. This product has become my 'foundation.'"

"There is definitely a scent to it — it smells a bit like lilies and something else ... I find the scent to be nice, and it does dissipate soon after application, but I understand that others may not care for it or may be allergic to different fragrances," noted a final reviewer.

This moisturizer can also serve as a makeup primer, hydrating face mask, makeup remover and healing body lotion.

$29 at Amazon

Your Spring Sales Shopping Guide: Spring sales are in the air, headlined by Amazon’s Big Spring Sale event. Our expert editors are curating all the best spring sales right here. Follow Engadget to shop the best tech deals from Amazon’s Big Spring Sale, hear from Autoblog's car experts on the best spring auto deals on Amazon, and find spring sales to shop on AOL, handpicked just for you.

Read more about how we review products and deals: Our deal-hunting team of writers, editors, and testers around the country are all seasoned experts in their fields (tech, style, home, beauty), many with 20+ years of experience. Our unbiased experts maintain strict editorial integrity: We only feature deals we believe will save you money.

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The reviews quoted above reflect the most recent versions at the time of publication.

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